Your website generated 10 unique sessions from 20 hits, which resulted in 2 new subscriptions. This represents a 20.0% conversion rate (conversions / unique sessions).
2 unique landing page(s) converted. The following conversion rates are calculated with hits (conversions / hits).
2 unique last touch page(s) converted. The following conversion rates are calculated with hits (conversions / hits).
Each conversion path begins with the 'referer' and ends with the converting page.
google.com » example.com/ » example.com/about » example.com/pricing » example.com/checkout
yahoo.com » example.com/post-1 » example.com/about » example.com/about » example.com/checkout